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  • BEHIND THE DESIGN: UPDATED LOGO



        
    our physical location isn't the only recent change here at emma mckinstry. if you've visited the site in the past few weeks, you might have noticed that things look a little different - particularly, our logo.

    I've wanted to add a graphic element to the emma mckinstry logo for a little while, and timing it to coincide with our big move made sense. new city, new (sort of) logo.
     
    when I sat down to think about what image should accompany our original text logo, I had literally no idea what that image should be. I did know, however, that there were three things that needed to be represented in the final design: faith, rhode island, and lexington, ky.
      
    faith
    God and my faith in Him are extremely important to me, personally - and are, therefore, at the very core of this business. I have an open and ongoing dialog with God, and regularly ask for His guidance - in life generally, as well as with respect to emma mckinstry. thus, it was very important to me that the new graphic component of our logo incorporate a Christian symbol.
     
    on a real anchor, the arms cross the center shaft right at its top. but for our design, I shifted away from authenticity just a tad, placing the arms a little lower, and thereby turning the shaft and arms into a Christian cross. the cross is subtle - but stands tall and strong, the core of the anchor itself.
     
    rhode island
    ever since the earliest days of emma mckinstry, we've worked with a wonderful manufacturer in providence, rhode island - a city with a storied history of excellence in costume jewelry production. I couldn't have dreamed up a better partnership than the one we have, and I feel extremely blessed to have connected with our manufacturer when I was first starting this company.
     
    I wanted rhode island represented in the logo because it's a place that plays a large role in emma mckinstry, being where our imagined designs are transformed into tangible pieces. and, an anchor - a shape often associated with coastal New England living - seemed like a natural fit for the logo. when I realized that the shape of an anchor could be manipulated in a way that enabled the inclusion of my two other design non-negotiables - representations of faith and kentucky (read on...) - it was a done deal.
      
    kentucky
    emma mckinstry was founded in new york city, but we've just begun a new chapter here in lexington. new york will always be a special place for me and for this business, but both our present and our future are in kentucky.
     
    the horse industry is huge in lexington. and I mean huuuuuge. there are more than 400 horse farms in the area, which is also referred to as "the horse capital of the world". so, really, I couldn't represent lexington any other way than with an equestrian symbol. thankfully, as mentioned above, a horseshoe fit perfectly within the overall anchor design. look carefully, and you'll notice that the base of the anchor takes on the shape of a right-side-up horseshoe, rather than the more pointed shape typically seen on anchors.
      
    so, there you have it: the inspiration behind our newly updated logo! hope you've enjoyed learning about the design and, as always, happy shopping!

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